Boots

Client:

Boots

Brief:

PLANitOLOGY were asked To produce a launch for Boots new 'Expert' range of products that would WOW members of the Press from the moment they walked through the door without being 'fluffy'.  We need to create a sleek, insightful event that communicated the essence of Boots from the invite through to the press pack and goody bag.

What the client said:

"We worked with Planitology on a new product launch to the press. From the moment we gave the brief to the delivery of the launch Planitology knew exactly what we were looking for in order to ensure that the launch met all of our key messages and they came up with lots of creative ideas. I was very impressed by the service Planitology offered, nothing was ever too much trouble and Planitology worked very hard throughout, I'd highly recommend them."   PR Manager, Boots The Chemists.