Mentos

Client:

Mentos

Brief:

Planitology Productions were asked by Mentos’s PR agency to create a launch event in London for their Mentos and Diet Coke phenomenon which exploded in London in October 2007.

It was an awe-inspiring display to well over a 1000 people, celebrating the launch of a national schools science competition that will put the fizz back into science. The craze, using Mentos and Diet Coke to create a giant 30ft high fountain of fizz, has swept across the US and Europe.

Splashed across YouTube are thousands of examples of the spectacle that keeps getting bigger and better. The biggest ever UK Mentos and Diet Coke Fountain display took place at Victoria Embankment Gardens in London. It was performed by the world famous Eepy Bird team, spectators were left fizzing with excitement.

Using thousands of Mentos and hundreds of bottles of Diet Coke, a never before seen British themed eruption was set to an exhilarating soundtrack. The event was to launch a nationwide schools science competition, where children will be invited to create their own Mentos Fountain to win thousands of pounds worth of science equipment for their school, plus state of the art digital cameras.

What the client said:

"It was brilliant. The event went so well and we managed to get over a 1000 people at the show. Thank You for all your hard work"