Living TV
Britain's Next Top Model II Launch Party
Client:
Living TV - Britain's Next Top Model Series 2 Launch Party
Brief:
PLANitOLOGY were asked to help organise a launch party for the Ad Agencies that work with LivingTV and IDS to say 'Thank You.' The party was hosted at the very glamorous Play Room in Piccadilly with 6 of the contestants from the show strutting their stuff and showing the guests how it is done - It was a huge success even though London was in a power cut for most of the day.
What the client said:
"A quick note to say how well our BNTM event worked. I've rarely seen so many of our illlustrious clients soo excited about immersing themselves in a channel brand experience. The event, as always, was top class, brilliantly conceived and splendidly executed. Together we continue to create an industry benchmark for a high standard of innovative trade events and each time you always raise the bar. B2B Marketing Manager, Flextech Television Networks
What the Press said: Download the file in PDF format



LivingTV & TV3 - Dublin
Client:
IDS and LivingTV
Brief:
PLANitOLOGY were asked to put together a prestigious event in Dublin to promote the commercial launch of LIVINGtv in Ireland. The Odeon, a chic entertainment venue in the heart of Dublin's nightlife, was the setting for over 300 key contacts from Irish advertising agencies and the Irish national press. the venue had been transformed into a models studio for the night and guests were treated to a catwalk show from the contestants from LIVINGtv's hit show "Britain's Next Top Model" followed by a chance to grace the catwalk themselves and then dance the night away.
What the Client said:
"With Planitology having produced a successful Britain's Next Top Model Event for LIVINGtv in London during the summer, they seemed the obvious choice for our similar event in Dublin. My only concern was the ability to manage the event from a distance. My fears were unfounded and we went on to have a superb event, attracting a great turn out and making LIVINGtv the hot ticket in Dublin that night. The logistics of managing an event from afar didn't seem to faze David or Lee and our night was a resounding success." Communications Strategy Manager, IDS


